Website Advertising Opportunities
Banner Ads
Banner ads are a great way to create brand awareness and reach your targeted audience! One study found that US internet users spend 42% of their web time on content sites (OPA, Sept, 2009). So when you place your ad on a content site, you’re increasing your odds that consumers will take notice and absorb your message. Display ads increase brand awareness by getting your logo and images in front of your buyers. Display ads show the benefits of your business to the right audience at the right time, piquing interest and putting your brand top-of-mind. Even if they have never purchased from you, the audience still remembers the name from the ads they’ve seen, and as a result, builds brand awareness, familiarity, and loyalty.
Note: We use affiliate links in banner ads. Affiliate Marketing Programs are becoming an increasingly powerful online marketing tool and at the core are all about partnerships. If you offer one, we will register and use those links for all our marketing efforts on behalf of your organization. We believe in and use affiliate programs and really believe they offer a win-win situation for both parties because it is performance-based. Not only will it give us an additional incentive to help promote your product/service effectively and to investigate and create opportunities to do so, it provides you the ability to track the success of any campaign.
With over 1 million page views per year, we are the perfect place to share about your product or service to homeschool moms.
NOTE: We also own WeirdUnsocializedHomeschoolers.com and OnlyPassionateCuriosity.com.
Pricing:
| Banner Inside Content | Perfect for video | Starts at $1000 | Starts at $2500 | Starts at $5500 | Starts at $10000 | |
| Bottom Posts Banner | 700 x 90 | $750 | $2250 | $4250 | $8500 |
Sponsored Article / Giveaway $900 (Written by client)
The Interactive Advertising Bureau (IAB) defines native advertising as “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.” So sponsored articles are essentially advertising on a website in the form of editorial content that looks like it’s supposed to be there. We prefer to call it an “infomercial” or “advertorial.”
We want content that is so natural to our audience and that provides such a benefit that our audience wants to click and find out more! Our audience values these especially when a free printable or discount code is associated with the advertisement. Your brand benefits because you are getting credible exposure to our audience which can drive brand awareness, website traffic, conversions, and leads.
One of the best examples is Make Friends with Your Thought Monster. Two other great examples, highlighting the “advertorial” method, are 5 Benefits of Natural Learning by Geography Matters and Top 10 Reasons to use Lapbooks in Your Homeschool.
Let us help you reach our audience! Let’s work together to craft a message that will help get your company and products in front of our audience, and it will give them a reason to want to know more!
Guidelines:
- 2,000 word maximum, up to 3 graphics, and up to 3 links
- Sponsored Articles are mentioned on all of our primary social media channels.
- If you would like to add a giveaway to your sponsored article, you can! The higher the value and the more products you give away, the more interest your Sponsored Article draws. This increases brand awareness and interest in your company and your products or services!
Note: We use affiliate links in sponsored articles. Affiliate Marketing Programs are becoming an increasingly powerful online marketing tool and at the core are all about partnerships. If you offer one, we will register and use those links for all our marketing efforts on behalf of your organization. We believe in and use affiliate programs and really believe they offer a win-win situation for both parties because it is performance-based. Not only will it give us an additional incentive to help promote your product/service effectively and to investigate and create opportunities to do so, it provides you the ability to track the success of any campaign.
Homeschool Lifestyle Article with Giveaway (or without) $850 (Written by our team)
One of our most successful reviews is where we share with the reader how to use your product in a unique or creative way. These articles usually contain at least 1200 words, contain images of the product in use, and we crowdsource our community for additional images around the topic, if possible. Reviews are read, but lifestyle articles are shared 100s of times. Here is an example of one we wrote for Jeannie Fulbright’s Exploring Creation with Botany book. Notice in “Use Your Garden as An Outdoor Classroom” how many times this lifestyle review has been shared. Apologia is mentioned in the article many times, the botany book is pictured many times, but there are more images of kids in the garden. This is evergreen content. Not just a review. We will help our client develop ideas on topics and titles to use for this article.
Review / Giveaway $900 (Written by our team)
Customers often read online reviews before making a purchase decision. User reviews are a proven commodity for driving brand awareness, website traffic, leads, and ultimately, sales. Consumer reviews are more trusted than descriptions that come from manufacturers according to a survey of US internet users by online video review site EXPO. (eMarketer, February 2010)
Some of our most popular articles are our review/giveaways! The review/giveaway combination are extremely successful in getting our audience excited and causing them to want to learn more about your product or service!
In a review/giveaway, you can have up to three Hip Homeschool Moms’ team members receive your product for the purpose of writing and sharing an honest review about it. The review usually provides information about how she used the product in her own homeschool. It includes pictures, anecdotal information, and any other information you’d like to have shared about your product. Also included is a giveaway in which you offer the same product/service as a giveaway for our readers. Once the giveaway ends, you ship the product directly to the winner.
The reason we allow up to three reviewers for no additional fee is simple. We want to cover the product / service from multiple perspectives (such as: younger children / older children, boys / girls, special needs / gifted, etc.) And in all honestly, it is a blessing to our team members to be able to receive the products to review. So there is no additional cost for an additional team member or two to review the product. You just have to send it to more than one reviewer.
Review/Giveaways are mentioned on our all of our primary social media platforms for bonus exposure.
We require that the Review/Giveaway products/services have a value of $100+. You are more than welcome to provide multiple products as giveaways to reach that number! We’ve found that the higher the value, the more interest your review/giveaway receives. This increases brand awareness, familiarity, and interest in your products and services!
Note: We use affiliate links in review/giveaway articles. Affiliate Marketing Programs are becoming an increasingly powerful online marketing tool and at the core are all about partnerships. If you offer one, we will register and use those links for all our marketing efforts on behalf of your organization. We believe in and use affiliate programs and really believe they offer a win-win situation for both parties because it is performance-based. Not only will it give us an additional incentive to help promote your product/service effectively and to investigate and create opportunities to do so, it provides you the ability to track the success of any campaign.
